JadeBlue Lifestyle India Ltd today announced a revamped thrust of its eCommerce foray. The revamped online foray will lay a strong emphasis on seamless logistics, data-analytics and smooth customer experience.With roots going back to 1981, the company was founded in 1995 by Jitendra Chauhan and Bipin Chauhan, who dedicatedly focused on creating and delivering the best quality Menswear to customers. The first JadeBlue retail outlet was launched in 1995 and since then has grown to a network of 22 JadeBlue stores. The private label - Greenfibre - has a network of 38 stores.Speaking on the eCommerce push, Khushali Chauhan, Head- JadeBlue online, said: "JadeBlue's revamped online push comes at an exciting time when both offline and offline brands are vying for providing immersive and diverse experiences to customers. It is a privilege to lead the initiative and I hope to translate the brand's legacy of excellence into the online experience also.""The opportunities are immense - Assocham ...
