John Lewis Christmas advert ‘traumatising’ children as they think Excitable Edgar has melted Olaf from Frozen
PARENTS have slammed John Lewis over its new Christmas advert which has apparently “traumatised” children who think that Excitable Edgar melted Olaf.
Kids have reportedly been left in tears after seeing Edgar accidentally melt a snowman that looked like Olaf the summer-loving snowman from Frozen.
John Lewis released its much-anticipated Christmas advert yesterday (November 14), and many families eagerly sat down to watch it.
The ad features a friendly dragon called Edgar who loves all things Christmas, but causes havoc when he accidentally breathes fire in excitement.
Eventually, with the help of friend Ava, he finds a way to use his flames to make Christmas special.
At one point in the advert, we see Edgar eagerly running to place a carrot on a snowman, accidentally melting the snowman in the process.
This moment in the advert has reportedly left some children “distraught” as they thought the snowman looked like Olaf from Frozen.
One mum took to Twitter and said: “Absolutely love Edgar. Unfortunately my 2 year old is distraught that Edgar melted Olaf.”
John Lewis was quick to apologise, though, writing back: “Sorry to hear that your little one was unhappy with Edgar, he was only trying to hrlp Olaf.
“I’ll have a word with Edgar; I hope he changes his ways, or Elsa he will be sent to the naughty corner!”
Another parent had the same experience, also tweeting: “Just showed my 2 year old the #johnlewisadvert & he thought Edgar had melted Olaf and got upset.
“I then had to find pictures of Olaf to show him he was ok. Not sure we will be watching it again.”
But, despite this backlash, many viewers still love the advert and claiming it made them cry for a different reason.
One person wrote: “I better get a grip of myself. Spent a solid hour on my makeup just to watch the John Lewis advert and cry it all off. Stupid lovable dragon.”
Another said: “Anyone else cry at this years #johnlewischristmasadvert or just me? Excitable Edgar melting my heart!.”
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In fact, when the advert first came out, many fans said they were in tears over adorable Edgar the dragon.
But, some viewers weren’t that impressed with the John Lewis Christmas ad, saying Asda’s and Ikea’s adverts are better.
John Lewis’ adverts often cost millions to make, and this year was no exception.