2020 is set to be a defining year for European tech. While startups and scaleups have been supported over the years through a number of EU-based programs, newly elected European Commission President Ursula von der Leyen has made achieving technological sovereignty a rallying cry for more globally competitive European tech brands. This shift is heating up Europe’s focus on the promise its hot young scaleups can bring. But what will define the ‘Made in Europe’ tech brand, and how can it compete against the Facebooks and Googles of the world? To find out, I attended this year’s EIT Digital Challenge…
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