Herman Miller is getting into gaming
Herman Miller, the furniture company perhaps best-known for the iconic Eames Lounge Chair, is getting into gaming. Today the company announced a partnership with Complexity Gaming — an e-sports organization with teams in Dota 2, Call of Duty, and more — that will see the famed furniture design firm expand into competitive gaming. As part of the deal, Herman Miller will become Complexity’s “official seating partner,” and the company will also set up an e-sports-focused lab at Complexity’s Texas headquarters.
According to the two companies, the partnership “aims to develop an industry-wide solution to ergonomic equipment and design products to address the specific needs of gamers. Leveraging real-time player data from the in-house...