Jammu and Kashmir Chief Secretary B V R Subrahmanyam reviewed on Sunday promotional campaigns for wooing tourists, days after the state administration withdrew its August 2 security advisory for holiday-makers and Amarnath pilgrims.
The advisory, asking tourists to leave the Valley immediately due to "terror threat", was issued days before the government abrogated the special status to Jammu and Kashmir under Article 370 of the Constitution.
The advisory led to exodus of tourists from Kashmir and had a huge impact on the sector. After the Centre scrapped Jammu and Kashmir's special status on August 5, the Valley was shut leading to losses to stakeholders during the peak tourist season.
On October 7, Jammu and Kashmir Governor Satya Pal Malik directed lifting the advisory with effect from October 10.
Subrahmanyam on Sunday also reviewed the overall functioning of the tourism sector and stressed on outsourcing assets and exclusive marketing portals for houseboats and incentivising ...
