Bayern join Man City in Vejo’s European expansion campaign
October 16 – Health and wellness brand Vejo have announced a partnership with a second of Europe’s biggest clubs. It will become the Official Sports Nutrition Smart Blending Device in North America, Germany, Austria and Switzerland of FC Bayern Munich.
Last week Vejo announced a deal with Premier League Manchester City that will include the creation of product for the club.
The Bayern deal will similarly see the multi-year alliance develop a specialized pod-based blend to accompany the co-branded FC Bayern Starter Kit..
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