Mastercard, Dhoni launch campaign to push digital payments in India
Payment technology major Mastercard and its brand ambassador M S Dhoni on Wednesday kicked-off campaign to bring more merchants and customers on board with an aim to boost digital payments in India.
The campaign - Team Cashless India - brings consumers and merchants to forefront of the digital payments dialogue, Mastercard said.
It encourages all Indians to nominate one or more merchants who currently do not accept digital payments.
Mastercard will work together with Confederation of All India Traders (CAIT), acquirer banks and finance technology companies to support nominated merchants to deploy digital payments acceptance infrastructure.
This is in line with Mastercard's endeavour to create an ecosystem which encourages people to use digital payments for their day-to-day purchases, the company said.
Under Team Cashless India, anyone can either nominate merchants online or give a missed call to 9016861000.
To garner support for the campaign, Dhoni will interact with merchants and ...