As protests roil Hong Kong, companies wary of upsetting the major Chinese market and its patriotic, high-end customers are distancing themselves from pro-Hong Kong opinions. On top of internal efforts to quell dissent in the semi-autonomous region, brands are quickly noticing that China will target those that show support for protesters. On the weekend, after a tweet from Houston Rockets GM Daryl Morey, the NBA initially launched into an embarrassing defence of China ahead of its own executive, who had backed those taking to Hong Kong's streets. But the Rockets and the NBA are not alone. Faced with similar calls, brands are deciding, quickly, that siding with China makes economic sense. Here is a look at how five brands have climbed down ...
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