PowerBilt Holdings announced that Paul Boe has joined the company as its president.
In this capacity, Boe will manage all strategic growth initiatives for the PowerBilt brand and its licensees. He will be responsible for the company’s brand development strategy and positioning, online sales, product development, new licensee acquisition and ongoing licensee management.
Boe is a veteran in the golf industry, with 17 years of experience at well-regarded golf and athletic related companies. Most recently, he was at Callaway Golf where he was responsible for product and brand management for its OGIO product line. Prior to that, he was the director of golf product development, sourcing and licensing at The Sports Authority where he managed its proprietary golf brands — Tommy Armour, Ram, Teardrop and Zebra.
In 2016, Hilco Streambank acquired the PowerBilt brand assets from Hillerich & Bradsby. Since acquiring the brand, Hilco Streambank has actively expanded the breadth and reach of PowerBilt by extending it into new territories and product categories. Since the acquisition, PowerBilt successfully launched the direct to consumer ecommerce website Powerbilt.com. The website serves as the platform for creating a cohesive brand message for PowerBilt around the world.
“With Paul’s entrepreneurial spirit, combined with his technical background and extensive industry experience, he is a natural choice to lead PowerBilt Holdings as we continue to focus on building and supporting our best-in-class licensees with our golf brand and newer offerings,” said Gabe Fried, CEO of Hilco Streambank.
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