US 2019 Holiday Season Preview

At Business Insider Intelligence, our mission is to bring you the most important insights, data and analysis from the digital world. So when we come across outstanding research from our partners that we think our audience can benefit from, we like to make sure you hear about it.  That's why we're giving you a preview of eMarketer's new report: US 2018 Holiday Season Review and 2019 Preview. You can download the full report here. The 2018 holiday season was one of the best in recent years, with strong growth rates posted both online and at brick-and-mortar on the back of a robust consumer economy. But the conditions might not be as favorable as we look ahead to the 2019 holidays.

How much did retail spending increase during the 2018 holiday season?

Total retail spending was up 5.4% to $998.32 billion, falling just shy of our earlier forecast of $1.002 trillion, with the shortfall coming from the unexpected drop in gas prices to end the year. Traditional retail was very strong, with brick-and-mortar sales rising 3.9% to $874.42 billion and ecommerce soaring 16.7% to $123.90 billion.See the rest of the story at Business Insider

See Also:

• Facebook announced that it will not pull down or fact check posts made by politicians
• Monzo is suspending its premium subscription service just five months after launch
• Exclusive Q&A with BII Research Director Dan Van Dyke: The Key Trends, Companies, and Players in Financial Services