75% of consumers say that sustainability is important to them.
We’re entering a golden age of sustainable online shopping. When e-commerce first emerged, it was hard to find eco-friendly products or brands at all. To find a sustainable alternative to a product, you would have to dig deep into Google and Amazon listings, and even then, it was hard to ascertain whether the item was truly green or just greenwashing. But today, 75% of consumers say that sustainability is important to them. This has led to a range of new websites that do the legwork of curating sustainable brands.
