Apple may be trying to bolster its flagging iPhone sales while simultaneously providing a better platform through which to show off its new gaming and television subscriptions.
At Apple’s product announcement event in Cupertino on Tuesday, the company’s shiny new iPhone 11 series came with faster processors and an incredible camera update—but without the customary price hike. Over the past few years we’ve gotten used to progressive price increases from Apple, especially in its premium smartphones. But there wasn’t any sign of that on Tuesday, where Apple announced big upgrades to its most premium phones at the same price as last year.
