The National Rifle Association is suing its estranged former ad firm, Ackerman McQueen—again.
The lawsuit, filed Friday in federal court in Dallas, Texas, demands that the ad firm remove any reference to the NRA from its website. And it blasts a central product the firm created for the gun group: its often-controversial, now-defunct streaming service, NRATV.
“[T]he NRA recently concluded, despite years of false reporting from defendants, that NRATV was a failed endeavor under any appropriate performance metric,” the lawsuit reads.
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