SportPesa pulls out of Kenyan sponsorships after regulators crackdown on betting taxes
August 12 – Betting giant SportPesa has pulled the plug on all its sports sponsorships in Kenya after a prolonged tax dispute with local authorities.
SportPesa has been a key financial pillar in the funding of Kenyan sport with sponsorships in football, rugby, and motorsport among others. A company statement said: “We regrettably wish to announce that due to the uncertainty of this situation SportPesa will be cancelling sports sponsorships effective immediately. All clubs and partners will have received notices as provided for in their contracts.”
SportPesa said that it was being punished by regulators following Kenyan government measures to regulate the betting sector.
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