Levi's Red Tab merchandise now available at Target
Target Corp. is now selling Levi Strauss & Co. Red Tab merchandise for men and women at more than 50 stores located near college campuses, in high-traffic city stores and online. Target has carried Levi Strauss' Denizen brand starting about a decade ago. These new items, iconic for the red tab found on the pocket, expand that access. According to a statement from Mark Tritton, Target's chief merchandising officer, Levi's is one of the most searched brands on the retailer's website. Target will carry Red Tab jeans, tops and jackets. Target stock is up 10.4% for the past three months, Levi Strauss, which went public again on March 21, has fallen 22.6% for the last three months, and the S&P 500 index has gained 1.3% for the period.
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