Now it’ll be “Instagram From Facebook” and “WhatsApp From Facebook”
Whatever the rationale for the rebrand, it seems unlikely to stick.
Two of the digital world’s most potent brands are getting a revise. According to a new story by The Information’s Alex Heath, Facebook will rebrand Instagram and WhatsApp as “Instagram From Facebook” and “WhatsApp From Facebook,” respectively. A Facebook spokeswoman confirmed Heath’s reporting and explained that the company wants “to be clearer about the products and services that are part of Facebook.”