A fashion designer Instagrammed his shoes on top of his Ferrari, and Ferrari is threatening to sue
Ferrari doesn’t like what German fashion designer Philipp Plein is doing with its Italian luxury cars. In a series of Instagram posts this week, Plein claims that Ferrari is threatening to sue him because he posted images of his sneakers on the hood of his own personal supercar. Ferrari says Plein’s behavior “tarnishes the reputation of Ferrari’s brands and causes Ferrari further material damage.”
Ferrari’s letter to Plein also says he using Ferrari’s trademarks for the “promotional purposes” of increasing his own brand and products’ visibility. Again, the cars pictured are Plein’s own. Ferrari is essentially claiming that Plein is harnessing its iconic imagery to bolster his own brand and also denigrate Ferrari’s.