TSG fan merchandise now available from Amazon

As part of their ongoing digitization efforts, TSG Hoffenheim have set up an online shop on Amazon. Starting this week, fans of the Kraichgau club will have the opportunity to order official products from the world's largest online shipping company directly to their door.

Once the brand shop on Amazon has been launched, the TSG range will include the new shirt and training kit collection made by Joma, which became the Bundesliga club's supplier this summer. In addition, various accessories and products for the home will be added to the range over the coming weeks. "We want to offer our fans the best service and be as present as possible on all digital platforms and marketplaces. That allows the customer the flexibility to decide where he would like to order his products," said Ralf Pressler, the head of digital performance & marketing at TSG Hoffenheim.

TSG Hoffenheim are one of the first Bundesliga clubs to offer their products via a brand shop on Amazon. Borussia Dortmund and Bayern Munich have been among the pioneers in this regard. "We want to continue to press ahead with our digitization efforts and we've observed that we can reach even more customers this way," said Pressler.

Click here to visit the Amazon online store.