Teams are cutting into the rock as the tide comes in around his neck.
A rescue attempt is currently underway to save a man trapped between rocks off the Norfolk coast.
Cromer and Sheringham Coastguard said emergency services are cutting through a rock on the East Promenade in Sheringham, as the tide comes in with the water up to his neck.
Rescue teams were called in just after 5.30pm having received a 999 call.
Emergency responders are at the scene helping to reassure the man and holding his head above the water – he has also been given breathing apparatus and a lifejacket.
The public have been urged to avoid the area, while Norfolk Police, Norfolk Fire and Rescue and the East of England Ambulance Service are currently at the scene.
Zach Pedley from HM Coastguard said: ‘This is a very frightening experience for this man.
We are currently dealing with a protracted incident on East Promenade in Sheringham with our partner agencies. Please avoid the area to allow our crews to work. Thank you @NorfolkPolice @EastEnglandAmb @RNLI @MCA_media
— Norfolk Fire and Rescue Service (@Norfolkfire) July 28, 2019
‘Thankfully someone knew to call 999 and ask for the Coastguard which meant we could send the right response immediately.
‘Everyone is working together at the scene to keep him calm and safe as we effect the rescue.’
Sheringham RNLI said they were called to launch a lifeboat at 5.41pm, writing on Twitter: ‘SHOUT! LAUNCH ALERT Sheringham Lifeboat has been requested to launch on service.’
Norfolk Fire and Rescue Service tweeted: ‘We are currently dealing with a protracted incident on East Promenade in Sheringham with our partner agencies.
‘Please avoid the area to allow our crews to work. Thank you.’
According to the Met Office, low tide is expected at around 11pm.
This is a breaking news story, more to follow.
