Chile aims to double kiwifruit export to India in next 5 years
Setting sights on the South Indian market, Latin American country Chile Monday launched a promotional campaign here to create awareness on consumption of its kiwifruit and health benefits associated with it.
The industry's plan is to double the quantity of kiwifruits Chile exported to India in 2018 in the next five years, according to Chilean Fruit Exporters Association (ASOEX) director of marketing for Europe, Asia and Middle East Charif Christian Carvajal.
"We see there is a good potential in India and we are receiving good support from importers, retailers and distributors to really start motivating consumption of Kiwi fruit," he told PTI.
The fruit is said to be rich in vitamin C, dietary fibre, folate, potassium and actinidin.
"We are focussing on major urban centres and in the future we have to start promoting in regional cities across in India," he added.
A joint initiative of Embassy of Chile, the Chilean kiwifruit industry and the country's commercial trade ...