Tubi Surpasses 20 Million Monthly Active Users
Tubi, the ad-supported video-on-demand service, announced Monday that its streaming product now reaches over 20 million consumers each month. Additionally, the company said those 20 million customers watched over 94 million hours of content in May, leading to the biggest month of revenue in the company’s history. Tubi did not disclose specific revenue figures.
The news follows a strong period of growth for the company, which announced a 180% jump in ad revenue at the begining of the year and a 400% increase in the amount of content watched on the platform.
Earlier this year, Tubi also announced it would invest over nine figures in content acquisitions to further grow its library, which now has over 15,000 movies and television series from over 200 content partners, including major studios such as Warner Bros., NBCUniversal, MGM and Lionsgate.
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“Tubi has made remarkable strides in the first half of the year, further demonstrating the vitality of AVOD in an environment fatigued by the amount of subscription video options,”said Farhad Massoudi, CEO of Tubi. “Our recent deals this year with NBCUniversal, Lionsgate, Warner Bros., and others resonated very well with our customers, and we’re excited to provide even more premium content this year.”
Launched in 2014, Tubi is a privately held company.
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