Your company doesn’t need a social purpose to succeed. Here’s Why
CEO and founder of online form builder JotForm argues that brands don’t need to align themselves with a social purpose to be an ethical business.
In April 2017, Pepsi released a two-and-half-minute commercial featuring a vague street protest complete with music, dancing, and nondescript signs like “join the conversation.” As the ad reaches its peak, Kendall Jenner abandons a modeling gig to join in—and magically deflates tensions between police and protestors by cracking a can of Pepsi and handing it to a cop.