At the 2019 Cannes Lions festival, the Netflix star and best-selling author charmed the ad industry, while P&G launched a new initiative it says will improve your life.
For 66 years, the advertising industry has gathered in the South of France to make deals, get inspired by work from around the globe, and of course pat themselves on the back with shiny trophies. Officially, it’s called the Cannes Lions International Festival of Creativity, and it features more than 600 speakers from brands, agencies, tech companies, and more across more than 300 sessions. And that doesn’t even count the off-Palais events and panels set up in villas, cabanas, and branded beach encampments up and down this city’s famous Croisette. There’s Twitter Beach, Facebook Beach, Spotify Beach, the Live Nation x Citi Villa, Havas Cafe . . . . It’s advertising’s version of the Silicon Valley opening credits.
