Tyson Foods is getting into the fake meat business
Tyson Foods, the biggest meat producer in America, is getting into the fake meat business. The company announced today a pea-based chicken nugget alternative that will be the start of a new Raised & Rooted meat alternative brand from Tyson, via CNBC. Looks like Beyond Meat and Impossible Burger just got some big competition.
“Today’s consumers are seeking more protein options so we’re creating new products for the growing number of people open to flexible diets that include both meat and plant-based protein,” said Noel White, president and CEO of Tyson Foods, in a press release announcing the news. “For us, this is about ‘and’ – not ‘or.’”
To White’s last point, not all products in the Raised & Rooted brand will be wholly meat-free. The...