Harmay's Cosmetics Store in Hong Kong Swaps Glamour for Mystery
Despite the convenience of online shopping, there’d still a case to be made that brick-and-mortar stores will never be eclipsed because they offer an all-sensory experience that by definition a digital retailer cannot provide. This is especially true for beauty retailers where feeling the product on your skin or savouring a perfume’s fragrance is an integral part of the shopping experience, which explains why a successful cosmetics e-tailer such as HARMAY decided to enter the foray of traditional shopping.