Do men care about eco-friendly fashion? This brand is betting on it
Amour Vert is now making men’s basics. This week, the brand launches a line of t-shirts and sweatshirts that are made from GOTS-certified organic cotton.
As the world reckons with the looming threat of climate change, many consumers are coming to terms with the apparel industry’s impact on the environment. There’s been a push toward sustainability over the last couple of years, but many of the key players in the space have been womenswear brands like Reformation, Stella McCartney, and Eileen Fisher. (Although a smattering of brands like Patagonia and Everlane create clothes for both men and women.) This is partly because women purchase more clothes than their male counterparts, with womenswear sales totaling $642.8 billion in 2017, versus $419.4 billion for menswear.