May 30 – Manchester City have announced a global partnership with Chinese liquor brand JNC which becomes the Club’s Official Baijiu Partner.
The multi-year deal comes in advance of Man City’s pre-season appearance in the Premier League Asia Trophy in Shanghai and Nanjing. JNC will promote using its Man City partnership via consumer marketing and matchday branding, as well as drinks industry trade events.
Man City, whose parent company City Football Group has Chinese shareholders in CMC,
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