NetBiz Launches Successful Digital Campaign for Sarova by SD Corp
/ -- A multi-faceted marketing strategy equipped with social media expertise helped NetBiz, a 360-degree digital performance-driven agency, launch a successful digital campaign for one of the biggest real estate firms in the city, SD Corp. A joint venture of Shapoorji Pallonji and the Dilip Thacker Group, SD Corp aimed to showcase their newest project Sarova, at Kandivali East, in a way that grabbed eyeballs through online and offline marketing methods.
(Photo: https://mma.prnewswire.com/media/892417/Sarova_NetBiz.jpg )
"Unlike most other real estate brands that harp on project configuration, amenities and other factors as marketing tactics, SD Corp looked towards a storytelling narrative with Sarova. An emotional connect with the brand was necessary to be established with the customers from the get-go," says Rajeeb Dash, VP Sales & Marketing, SD Corp. The communication route also needed to accomplish a two-fold objective: cement the impact of the brand in the eyes of prospective