In a historic celebration of the culmination of their latest campaign Sons #ShareTheLoad, Ariel India attempted and achieved a Guinness World Records certificate by imparting the largest laundry lesson to sons of today, so that they can grow up to be equal partners tomorrow.Joining the movement was leading Bollywood star, actor, husband and dad par excellence - Anil Kapoor who led by example and encouraged the participants. Ariel launched the 3rd edition of their #ShareTheLoad movement earlier this year, urging the current generation to raise their sons like they have been raising their daughters, so that the next generation can lead more equal lives.Supporting that thought, celeb mom Mandira Bedi joined the largest laundry lesson to impart the required skills to young men and pledged to raise her son with the values to #ShareTheLoad. For the record, 400 sons came forward to show solidarity towards the cause by learning how to do laundry, because with Ariel laundry is the simplest ...
