NEW YORK, New York—May 1, 2019: Penske Media Corporation (PMC) today announced all advertising sales for its leading technology publication BGR.com will be handled by its new in-house corporate sales team – a new division necessitated by PMC’s steady growth that recently landed the company in position as one of today’s largest premiere media publishers on the web, with a comScore number nearing 100 million monthly unique visitors across its portfolio of premium assets that include Rolling Stone, Variety, WWD, Deadline, SHE Media and more.
Though owned and operated by PMC since 2008, BGR’s sales were formerly represented by Digital Trends. With all of BGR’s sales and brand partnerships now handled exclusively by PMC’s dedicated corporate sales team, led by PMC’s Head of Portfolio Sales Stephen Blackwell, PMC’s total male audience is at 36 million monthly uniques and its collective audience across brands includes a reach to 44% of all millennials. This reach surpasses VC-funded publishers like Vox Media, BuzzFeed, VICE, and Bustle, while maintaining an audience edge over platforms such as Spotify, Pandora, and Reddit.
“Our portfolio is a wonderfully diverse collection of legendary brands. We have category depth you can’t replicate,” said Blackwell. “I’m honored and eager to bring to market cohesive packages for partners looking to take advantage of our reach.”
Blackwell has founded and operated multiple businesses over the past decade. In 2009 he founded the popular music and lifestyle brand Death and Taxes that was acquired by SpinMedia, where he became Chief Executive Officer and ran legendary music brands SPIN and VIBE among others. When the company was acquired by The Billboard-Hollywood Reporter Media Group, Blackwell served as Chief Strategy Officer. Most recently, Blackwell was Chief Strategist of BandLab Technologies, where he oversaw Rolling Stone International’s operation.
Closely read by analysts, pundits and industry executives as well as gadget enthusiasts, BGR is a trusted authority on technology news with its 16 million monthly unique visitors making it one of the largest audiences in the technology news and entertainment space.
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ABOUT PMC
Penske Media Corporation (PMC) is a leading digital media and information services company whose award-winning content attracts a monthly audience of more than 260 million a month and reaches users in more than 175 countries as well as a collective 390 million social media followers. The company houses a constellation of globally prominent and legendary brands, including Variety, Rolling Stone, Deadline.com, WWD, Robb Report, SHE Media, BGR, IndieWire, Beauty Inc, Sourcing Journal, TVLine, FN, BlogHer, HollywoodLife, Gold Derby, and SPY. PMC delivers exceptional content to consumers, business leaders and organizations around the world across multiple platforms: digital, mobile, social, print, video, broadcast, and dynamic live events. Headquartered in New York and Los Angeles with additional offices in 11 countries worldwide, Penske Media is the way global leaders and influencers are informed, connected, and inspired. To learn more about PMC and its iconic brands, visit www.pmc.com.
ABOUT BGR
BGR, or Boy Genius Report, is the number one mobile gadget site in the world and host to a highly engaged audience that interacts with its content on a daily basis. Founded by Jonathan Geller in 2006 and owned and operated by PMC since 2008, BGR regularly breaks news first and provides in-depth analysis on products in the mobile and gadget category, long before products are released on the market or the formal announcement hits the wire. The impact of breaking news first makes the site a go-to source for new technology early adopters, executives, and analysts, as well as over 25 media outlets including The Wall Street Journal and the New York Times.
Penske Media Press Contact
Lauren Utecht
+1 310-925-0424
