Zebra, Pelican… and Mouse Crossing? Britain’s official road sign designer and Disney join road safety effort for kids.
Britain’s official road sign designer Margaret Calvert OBE has added Mickey Mouse, Minnie Mouse and Donald Duck to a new set of road signs to help teach kids about road safety and call on drivers to slow down around schools and nurseries. The special signs mark a new initiative with preschool channel Disney Junior and road safety charity Brake and feature characters from hit TV show Mickey and the Roadster Racers.
The road safety initiative follows research revealing that four in five parents are concerned about the speed of cars around their children, with two in five saying it has become too dangerous to walk their kids to school. The campaign will see Mickey and the Roadster Racers road safety guides distributed to schools nationwide and available to download on Brake’s website .