James Charles and Tati Westbrook are two of the most popular YouTubers in the beauty community, and on Friday, a bitter war erupted between the two that shook their fans.
Westbrook seemingly ended her friendship with Charles in a 43-minute video titled "BYE SISTER ..." in which she said she was "completely blindsided" by Charles' decision to post an ad for a Sugar Bear Hair, which is a direct competitor to her brand of beauty vitamins. She also accused Charles of "manipulating someone's sexuality" by repeatedly going after straight men. Charles followed up with an apology video titled, "tati," though the future of their friendship remains unclear.
Here's a look at how Westbrook went from being "like a mother" to Charles to one of his biggest critics.
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The 37-year-old started her YouTube career in 2010 under the username "GlamLifeGuru," but has since changed it to simply "Tati." She's become known for her in-depth makeup and skincare reviews, tutorials, and shopping hauls, and has become one of the most popular beauty channels on the platform with over nine million followers at the time of this post.
The 19-year-old started his YouTube career in 2015 and has become known for his impressive makeup tutorials. His career began to skyrocket in 2016 when he became the first male spokesperson for CoverGirl cosmetics.
At the height of his popularity in early 2019, Charles had over 16 million YouTube subscribers. His eye shadow palette in collaboration with Morphe was also a huge seller in November 2018.
Westbrook was so taken with Charles' talents that she asked the then 17-year-old to do her makeup for her wedding in January 2017.
The duo made their first video together in January 2017, where Westbrook called Charles "a wonderful friend" and "really, really talented."