One video led to YouTube’s biggest makeup vlogger losing millions of subscribers
A week ago, beauty vlogger James Charles was attending the Met Gala on YouTube’s behalf and jetting off to Australia to meet thousands of fans. This week, he’s become YouTube’s latest villain, losing subscribers at a record rate, all because of a 43-minute takedown video by one of YouTube’s original beauty gurus.
The drama is a perfect example of how power dynamics work within the world of YouTube. Since the lengthy video was posted on Friday, Charles has lost more than 2.7 million subscribers and been pushed away by prominent vloggers. Meanwhile, the takedown video’s creator, Tati Westbrook, has gained close to 3.5 million subscribers.
Westbrook has vlogged about makeup and beauty for almost nine years. She’s not only seen as one of the...