There are plenty of reasons why changing the face of your corporate image might be a great idea. There are also plenty of risks in doing so. What if the move doesn’t work? What if your new look is universally unpopular among staff and customers? There’s no doubt about it, it’s a bold move.If it does work, then you’ve found the silver bullet and successfully created a way out of your image problem. On the other hand, if it doesn’t work you’re back to square one and you’ve spent good money on something that, ultimately, has got you nowhere.
