Deezer has rebranded and been given a new design across app and desktop, which looks to show the “human” side of the music streaming platform.
It was founded in 2007, and operates globally, currently with 14 million active monthly users. It has a library of 53 million licensed tracks, from record labels including Sony Music, Universal Music and Warner Music.
The new design and branding have been completed by Deezer’s in-house team, and features a new logo, which sees an all-capitals logotype dropped for a lowercase one set in sans-serif typeface, Mabry Pro. The symbol of an equaliser – a piece of equipment used in music production to adjust frequency – has been retained, but has been made smaller and subtler, now with a gradient of colours rather than distinct, block colours.
The updated interface design aims to be “light, functional and playful”, says Stefan Tweraser, chief product officer at Deezer, with the app featuring less text and more white space with the goal of making it easier for users to navigate.
An additional feature is that now, when users play a song, the colour of the background on-screen matches that of the cover art of that track, in a bid to make the most of “eye-catching, bright” colours while “challenging the standardisation of the music experience”, adds Tweraser.
“By colour-coordinating the product with the track, we can give each user a truly personal visual experience,” he says.
While Deezer has 14 million monthly users, competitor streaming services exceed this number – Spotify has 217 million users, while Apple Music has 56 million.
Tweraser says that Deezer’s redesign is “not a result of competitive pressure” but instead was born out of a need to “provide the best possible experience for [its] users”, as well as to create a personalised music experience with a more “human and inviting” design.
The redesigned app is now available across all of Deezer’s markets, which includes 180 countries. It is currently rolling out across desktop versions worldwide.
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