‘Detective Pikachu’ full movie leak is an insanely clever marketing stunt

Avengers: Endgame has been hogging the spotlight for weeks now, but if any movie has the chance to snag at least a bit of attention for itself, it's Detective Pikachu. Starring Ryan Reynolds as a Pikachu that inexplicably speaks English (and also sounds exactly like Ryan Reynolds), this movie -- which initially sounded like it would be an unmitigated disaster -- managed to surprise and delight viewers with a few stellar trailers.

Early reviews have been promising, but if the movie is a hit, the marketing team (and Reynolds himself) deserve a lot of the credit. In case you haven't been keeping up, Reynolds has been posting incredible Detective Pikachu-themed videos on YouTube for the past few months, highlighted by a ridiculous behind-the-scenes mini-documentary about the lengths the actors went to in order to "become Pikachu."

But that all pales in comparison to the latest and greatest marketing stunt of all.

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‘Detective Pikachu’ full movie leak is an insanely clever marketing stunt originally appeared on BGR.com on Thu, 9 May 2019 at 21:03:55 EDT. Please see our terms for use of feeds.