BrandPost: What Internal IT Support Can Learn from External Customer Support
Over the last couple of years, there’s been a lot of attention on how customer support is changing and how brands are using customer support as a business differentiator. But where’s all the attention on how businesses are using internal-facing support as a key competitive advantage?
(Crickets chirping. Still chirping.)
The truth is, customers are a prime focus for businesses but internal employees a distant second, at best. It seems to make sense to prioritize external-facing customer support over internal-facing IT support. But here’s the deal: your employees are consumers, too – they’re out there in the world interacting with A+ service and support teams, and it’s changing their expectations back at the office. They expect internal IT support to deliver the same level of service that they experience as customers.