Hulu’s new ad strategy targets all your binge-watching and pausing behavior
At this year’s Digital Content NewFronts, Hulu laid out its strategy to take full advantage of streaming’s most common behaviors.
This morning, at the 2019 Digital Content NewFronts, Peter Naylor, SVP and head of advertising sales at Hulu, laid out the company’s goal of having half of Hulu’s ad revenue come from non-disruptive and non-traditional formats over the next three years. To do that, Hulu is directly targeting streaming behavior, from pausing shows and movies to binge-watching.