What I wish I’d known before I sold a major stake in my business
The founder of a baby products company reflects on the mistakes she made when she sold the company she founded.
In 2004 I had an idea that I knew could change my family’s financial future. My cofounder and I started Aden + Anais–a baby products company–after we were lamenting the fact that it was impossible to find muslin baby blankets here in the U.S. Both of us are Australian–where muslin–for as long as I can remember, has been a staple for new mothers. That small idea eventually grew into a company valued at close to $100 million, after the business had been in existence for just seven years.