Hero MotoCorp eyes leadership in premium bike segment;launches 3 new models
The country's largest two-wheeler maker Hero MotoCorp Wednesday said it is eyeing leadership position in the premium motorcycle segment over the next five years.
The company, which on Wednesday expanded its premium bike range with launch of three new models priced between Rs 94,000 and Rs 1.05 lakh (ex-showroom Delhi), aims to bring in new models ranging up to 400-450 cc (middle weight) to consolidate its position in the segment.
"Clearly, we want to be either number one or very close to becoming number one. I think that is the spirit in which we are looking at in this segment.
"In whatsoever segment we have operated, we have been number one, so there is no reason why we should settle for anything less. But it cannot happen overnight, it will take certain effort, it will take certain level of investment," Hero MotoCorp head of sales and after sales Sanjay Bhan told reporters here.
The company would gradually ramp up its presence in the segment leading to leadership position over the ..