Hero MotoCorp launches 3 premium bikes priced up to Rs 1.05 lakh
The country's largest two-wheeler maker Hero MotoCorp Wednesday launched three new premium bikes priced between Rs 94,000 and Rs 1.05 lakh (ex-showroom Delhi), with an eye on leadership position in the segment.
The 200-cc X Pulse 200T is priced at Rs 94,000, adventure bike X Pulse 200 is tagged at Rs 97,000 and Rs 1.05 lakh (with fuel injection), while the Xtreme 200S is priced at Rs 98,500 (all prices ex-showroom Delhi).
The company said it will soon commence bookings for the premium bike range with retail sales expected to start in a few weeks.
With the three new bikes, Hero MotoCorp now has four models in the X range. Last year, it launched Xtreme 200R during the festive season.
"We plan to gradually ramp up our presence in the premium segment. It is more of a long-term plan either to be number one or close to number one in the next three to four years as it cannot be done overnight," Hero MotoCorp head of sales and after sales Sanjay Bhan told reporters here.
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