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Tia is trying to reinvent women's health. We visited the startup's first clinic to get a checkup and see how it's different from a normal doctor's office.

For women's health startup Tia, an app alone wasn't going to cut it. 

Tia was founded in 2016 by former Googler Carolyn Witte and her Cornell classmate and friend Felicity Yost. The company started as an app, which included a chatbot and symptom-tracking technology. Witte and Yost would often personally answer health-related questions that women had. 

Along the way, they were joined by Tia's chief medical officer, Dr. Stephanie McClellan, an OB/GYN who began by giving Yost and Witte advice as to what they could and couldn't tell people through the app. She went on to advise them on what Tia should do to redefine healthcare. That would mean going beyond an app and pulling together a physical space where women could get care.  

"We couldn't just build technology in a vacuum," Witte said. "We needed to put it in the hands of patients and providers in a physical space." 

So in March, the team opened its first clinic in New York City. 

As part of my experiment to get all of my healthcare taken care of virtually or through new models that offer more access, I picked Tia for my women's health needs.

Since moving to New York, I've always had a difficult time with my appointments with gynecologists. Of all my routine healthcare visits it's the appointment that takes the most time to go through, from waiting in the lobby to waiting in the exam room or waiting to get blood work or imaging done. Physically, it's the most uncomfortable, though that can't really be helped.

Because I'd felt well, I'd skipped going in 2018. I was curious to see if my visit to Tia's clinic would be all that different. 

Here's what I found. 

Tia's initial clinic is located at 30 East 23rd Street, near Madison Square Park.



The clinic's located on the seventh floor, accessible when stepping out of the elevator. The building was still under construction when we went.



As soon as you walk off the elevator, you're greeted by a reception desk.



See the rest of the story at INSIDER

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