Influencers can use Instagram's new shopping features to sell products
It was only a matter of time: Instagram is handing over some of its new shopping features to influencers.
Beginning next week, a few dozen influencers and publishers can start tagging specific products, which can be purchased through the Instagram app, in their posts.
This move doesn't let influencers hawk their own products, but it does allow them to add Instagram's shoppable tags to their posts. When they tag a brand's product, their followers will be able to buy the item with Instagram's new checkout feature.
Previously, only a handful of brands could use shoppable tags, and only in their own posts. But with this change, a group of high profile accounts will also be able to use the tags. The initial group includes celebs (Kylie Jenner, Gigi Hadid), publishers (Elle, GQ), and a handful of fashion and beauty influencers. Read more...
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