Disney+ vs. Netflix: How many subscribers will switch?
The video streaming market isn't a zero-sum game, but some of the biggest decisions for consumers as they face a content-industrial complex of streaming options are how many services they're willling to pay for and which exclusive movies and shows will make the difference.
Streaming Observer and Mindset Analytics took a survey of 602 current US Netflix subscribers to find out how they feel about Disney+, which will launch on Nov. 12 for $6.99 per month. The survey found that 14 percent of respondents are at least considering dropping Netflix (which raised its prices in January) for Disney+. But the vast majority of subscribers either aren't planning on canceling or plan to subscribe to multiple services. Read more...
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