It's a question I always wanted to ask.
Why are n't there dedicated club newspapers for the premiership clubs ?
First time at the bridge I asked a fan "which one is our club newspaper ?". He said "ummm, what's that ? you can buy a program mate".
In Greece we always had such newspapers.
Strangely enough we don't have programs. The only time a program was publshed was in 1962, in a friendly between AEK Athens and Bolton (it was an occasion with royals invited).
Here are some historic Greek covers: