‘I finally cracked it’: An abridged history of Apple’s TV efforts over the years
Apple has been trying to do something big with TV for more than a decade, dating all the way back to when it first previewed the “iTV” streaming box in 2006. Years later, Apple is still trying to break into the TV industry with its biggest push yet: a streaming service expected to be announced at the company’s upcoming “It’s show time” event on March 25th, complete with original Apple-produced TV shows and movies that will be exclusive to the service.
But it’s been a long road for Apple to get to this point, one filled with shifting strategies, corporate disagreements, and outright failures in negotiating with both cable companies and content providers. Below is an abridged history outlining how we got here, from rumors to hardware to...