A trio of industry vets, Jeff Kling, Barney Robinson and Laura Janness, have joined forces to open Lightning Orchard, a new independent creative agency based in the DUMBO neighborhood of Brooklyn, New York.
Kling, who will serve as chief creative officer, last served in the same post at Fallon Minneapolis, where he led campaigns such as Arby's "We have the meats" and Loctite's Super Bowl debut. Prior to that, he had made his mark with efforts like Dos Equis' "Most Interesting Man" via Euro RSCG and "Miller High Life" out of Wieden & Kennedy Portland and directed by Errol Morris. Kling departed the agency last May with the goal of starting his own company in New York.
Robinson and Janness serve as chief executive officer and chief strategy officer, respectively, after serving in those roles at independent shop Barton F. Graf. Before that, the pair had worked together when Robinson had been managing director at BBH and Janness was at Google, one of his agency's clients.
