On Monday morning, Gwyneth Paltrow addressed a packed room at SXSW. The actor turned Goop CEO didn’t shy away from some of the more polarizing aspects of her business, going so far as to agree when CNN’s Poppy Harlow posited that Paltrow’s lifestyle brand often benefits from controversy.
“People love to talk about like, Goop is controversial,” Paltrow continued. “It’s like, really? Cause we’re talking about female sexual health?…Women’s empowerment, women’s sexual health, that’s where the sort of controversy lies a lot of the time, which I find really fascinating.” When Harlow pressed Paltrow on a settlement over Goop’s lack of “scientific backing” when advertising vaginal “yoni” eggs, as well as an oil blend that the company reportedly claimed “prevented depression”, Paltrow insisted that they never received any customer complaints about those products.
“We didn’t understand that you can’t make certain claims,” she admitted, recalling that “painful lesson.” “We just thought we were like, writing a blog.” Since, Paltrow continued, Goop has hired “a regulatory team and in-house scientists and lawyers, and we got all buttoned up.”
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