From 'blockchain' to 'rock star,' the buzzword b.s. must stop
I've been at South by Southwest (one of my favorite annual gatherings) for about 24 hours and my head is about to explode. While there are incredible experiences to be had here and there's some amazing tech on display, buzzword b.s. is at record levels. Here are just a few excerpts from the dozens of elevator pitches I've already listened to:
Blockchain
Person: "We're a startup. We're using blockchain to create loyalty programs for the cannabis industry." Me: "Why aren't you just using a database?" Person: "Are you kidding me? Man, blockchain is way cooler."