Facebook’s US user base declined by 15 million since 2017, according to survey
Facebook’s user base is shrinking, particularly in the coveted 12- to 34-year-old demographic, according to new survey data compiled by market research firm Edison Research. The survey, which only collected data about users in the US (Facebook’s most lucrative market), found that 15 million fewer people use Facebook today than they did in 2017, with the biggest drop being among teen users and millennials.
The data is inconclusive on a number of subjects, particularly why people are leaving Facebook, whether some are aging out of a particular demographic and were not counted in the survey, and what type of impact this may have, if any, on the company’s bottom line. Going off the company’s most recent earnings report, in which Facebook...